Smart Adaptation
SEM Specialist (Google Ads / Facebook)
Open for C.V. bank
L’effet Futé is always looking for the best fit between the agency and its employees! We don’t believe that the perfect fit can be found in a short 30-day posting period on a job board. This is why our agency uses a continuous application system. When a position becomes available, our recruiting managers will take note of the various applications already in our bank and will contact these people first!
Maybe you will be the next witty person to join our team!
Company Summary
L’effet Futé was created in 2011 and is a Digital Marketing Strategy Agency. The name represents our identity perfectly. Futé means Witty! Being witty is all about developing opportunities where others only see chaos! We see the internet as a playground: we analyze and simplify it so that it can be transformed into a powerful marketing tool.
Job Description
The SEM Specialist’s job will be to design, manage and optimize web advertising campaigns on various platforms.
If statistics and an interest in human behavior are in your DNA, then you are the right person for the job.
The ultimate goal is to deliver the best cost per lead to our clients, through an advertising environment that we control. You will work as a team with the strategy, copywriting and design department to get the best advertising materials and conversions on the websites.
Task allocation
Campaign creation :
- Google Ads campaign creation and configuration (search, display, YouTube, remarketing, shopping);
- Keyword group selection;
- Negative keyword list creation;
- Social media campaign creation and configuration (Facebook, LinkedIn);
- Audience creation;
- Advertising material integration.
Note: All advertising material (text ads, videos, images, etc.) is produced by the production department. We want you to be focused where you belong: in charge of the campaigns.
Account optimization:
- Analysis of performance statistics to optimize costs;
- Google Analytics analysis to optimize conversions and CPA;
- Creation of A/B tests to optimize ads and CTR;
- Optimization of bids and targeting by audience (Google Ads and social networks), time, day, region and other parameters according to conversions to optimize CPA;
- Creation of automatic rules to facilitate account management and optimization;
- Keep track of all changes and results across all accounts for easy management and tracking.
Advertising Strategy :
- Participate in bi-monthly meetings with the account strategist to ensure optimal results and take action on minor or major adjustments;
- Make recommendations for new ad creation (advertising material);
- Make recommendations for website improvements to optimize conversions;
- Issue recommendations for adjustments to the initial strategy;
Eventually: Opportunity to participate in the creation of overall account advertising strategies.
Managing budgets:
- Monthly tracking and management of advertising budgets;
- Adjustment of advertising budgets according to campaign performance;
- Issuing invoices to clients.
Required skills
PLEASE READ CAREFULLY: This section is the most important part of this job offer, we will prioritize talent and skills more than anything else!
P.S. Be sure to carefully personalize your cover letter, as it will be the main element of pre-selection!
Skills and abilities required
- Analytical mindset;
- Strong statistical skills;
- Ability to understand the behavior of internet consumers;
- Excellent organizational skills and strong ability to be structured;
- Excellent attention to detail and ability to follow procedures;
- 3+ years of experience in a similar position is an asset.
- And most importantly : Be Witty
Workplace
L'effet Futé's offices are located in Sainte-Thérèse. Therefore, we have a preference for candidates from the North Shore. In addition, you must have a vehicle.
Advantage of Futé Marketing :
For the passionate person in you!
- Well-structured and organized company that allows for joy and administrative ease at work;
- Individual growth plan provided by a full time Agile Coach on the team;
- A team of passionate people who care about performance in our work;
- A growing company with the possibility of advancement.
For the individual!
- Flexible schedule;
- Remote work 2 days a week for a good balance;
- Balance and openness between professional and personal life;
- Group insurance on a permanent basis;
- Competitive salary;
- Annual evaluation linked to a salary increase.
