Smart Adaptation
larger than life
Terapro
Terapro is a network of several branches operating in the agricultural and construction machinery sector. In addition to offering the sale of new and used equipment, they provide their customers with parts and maintenance and repair services. They are a recognized leader throughout Eastern Canada.
The challenge
The synergy of 3 teams
A new collaboration is always exciting for our team at Futé. Working with Terapro is a huge undertaking; we were tasked with redesigning the website and branding for their network of 18 branches. Their operations, split into two distinct spheres of heavy equipment for construction and agricultural machinery, posed an additional challenge for L’effet Futé as we had to work collaboratively with two separate entities: Terapro Construction and Terapro Agricole.
We have risen to the challenge, and now we can proudly say: mission accomplished.
Typographie
In the colors of Terapro
At the outset, we developed the new logo representing the Terapro network. Subsequently, we extended the choice of colors, typography, and iconography to apply them to both entities, Terapro Construction and Terapro Agriculture in order to maintain uniformity.
#212121
#E48E25
#0A328C
#FFD200Advanced mobile functionality
Accessible at all times
In addition to mobile adaptation, we have maintained a superior level of Terapro’s branding for visitors using this platform.
Going live
Colossal work
After several months of work and collaboration between L’effet Futé and Terapro, we have achieved it. The website is monumental and meets all the standards required by both entities of the client.
There are still several tasks to complete in order to finalize the online parts ordering section and improve the conversion rate.
- Launch of a high-performance website
- Unified branding
- Bilingual website
An expertise based on experience
For us, the web is a playground where we analyze and simplify it to turn it into a powerful marketing tool. Being clever means developing opportunities where others see chaos!
