Optimize your Sales

Improve your sales department in 3 segments!

Our service offering enables the creation of a sales department from the ground up, all the way to optimizing the signing rate.

To achieve this, we focus on improving the department’s efficiency in processing sales files and increasing the signing rate. Finally, to ensure the department operates smoothly, we strengthen its structure and prepare for the expansion of your sales force.

Increase your signing rate

Truly rewarding efforts!

Simply put, if you increase your signing rate by 10% (for example, from 25% to 27.5%), your revenue will also grow by 10%. The results are therefore very tangible!

To achieve this, we can support you in the following areas:

Sales arguments and pitch

Establish sales arguments based on the IBM method while considering a model of four social personality types.
Develop the sales pitch to facilitate tracking key steps in a sale, including the often-overlooked step: "raising awareness of the need."
Identify the right information-gathering questions to fully understand your clients' needs.

Sales materials and tools

Design a to enhance your professionalism and credibility.
Develop a quotation tool that considers your actual cost prices and desired margins to ensure you sell at the right price.
Provide templates for emails, newsletters, clear contracts, business cards, and more to equip your sales representatives effectively.

Reduce errors and operational delays

Increase the Number of Accounts Processed

More efficient sales operations

Do more with fewer resources

By calculating the total cost of your sales department and dividing it by the number of accounts processed, you get the unit cost per sales file.

The goal is to optimize this cost by reducing the number of hours spent processing accounts while maintaining impeccable quality.

Develop a sales coordination position

Sales representatives are primarily chosen for their ability to advise and persuade potential clients. However, their ability to manage and organize effectively is not their core skill. This is why their "client-facing" time is a valuable and highly profitable resource for the company.
Adding a sales department coordinator is therefore a strategic decision. This allows for the optimization of the time each representative spends on sales, thereby increasing their direct impact on revenue.
With a clear division of roles, each team member will be able to excel in their area, fully leveraging their strengths and contributing to collective success.

Sales Department Structure

Consolidate your foundation and plan for expansion

Whether it’s to optimize hiring and reduce the onboarding time of a representative or to structure commission rules, the organization of a sales department plays a key role.
With a direct impact on operational efficiency and cost structure, we assist your company at every step to maximize its performance.

Hiring and onboarding

The recruitment of sales representatives is optimized through comprehensive support, from drafting the job offer and receiving CVs to assistance during interviews. Each step is handled to select the best talent and strengthen your sales team.
The onboarding of sales representatives is essential to quickly maximize their performance. Since a representative is a significant investment, especially during the initial months, a structured onboarding and training process helps accelerate the return on investment.
The calculation of the cost of a sales representative helps assess their financial impact during an expansion. This analysis aids in setting clear goals, validating the investment, and defining optimal compensation.

Sales department structure

Support for the sales director in their strategic and operational role.
Implementation of sales meeting structures to foster alignment, motivation, and performance tracking.
Financial analysis and optimization of the commission system to ensure logical and relevant compensation.
Creation of an employee handbook including territory rules, atypical work hours, dress code, and other essential guidelines.

Performance tracking

Definition of sales goals on a monthly, quarterly, and annual basis, considering seasonal trends and representative experience.
Definition of performance objectives at the level of the number of deals to process, the signature rate, and the average contract value.
Creation of dashboards and collection of statistics for accurate performance analysis and informed decision-making.
Regular performance tracking with the sales team and adjustment of the strategy to maximize results.

What if the sales team isn't enough?

Increase your revenue with other business mechanisms.

There are 3 growth vectors that directly influence revenue growth:

The number of leads received
The conversion rate
The average value of a client

To implement a true revenue growth plan, it’s essential to adopt a holistic approach that integrates all three growth vectors.

The sales department has a major impact on the conversion rate, but only a minor influence on the other two vectors.

Attractiveness of the company

Develop a strong brand image.
Implement web marketing and advertising strategies.
Design websites and improve conversion rates.
Strategic partnership and referral strategies.
And much more, we have a complete marketing department to assist you!

Average customer value

Establishing a pricing chart based on 3 pricing methods.
Reviewing the service offer to validate and diversify revenue streams.
Strategy to increase renewal rates (including customer service).
And much more, our diverse team is ready to assist you!