Online reputation management

Because your image matters

Your digital presence is your most powerful marketing tool for reaching your customers, as it shapes their perception of your brand. However, external factors such as online articles or customer reviews can influence your e-reputation. Proper e-reputation management is essential to maintaining control over your image. Just one negative review or bad press can create a negative impression of your business, weaken your trust index, and ultimately lead to a decline in sales.

Your E-Reputation

Our smart guidance!

Your e-reputation plays a crucial role in shaping your company’s overall reputation and image. It is built through various online sources, such as:

L’effet Futé can help you take control of your e-reputation. We conduct a comprehensive analysis of your online reputation and offer targeted solutions to address the sources of negative e-reputation, ensuring you achieve the image that suits you best. We can then implement ongoing monitoring to maintain full control over it.

Overall reputation

Whether you operate in B2C or B2B, e-reputation is a crucial element to manage, as it helps build trust with your customers. If your reputation has been affected in any way, it is essential to quickly change the community’s perception of your business to minimize the damage.

Bad press

Negative press coverage can lead to brand rejection. Due to the way algorithms work, scandalous articles often appear on the first page of Google results because of their high visibility. As a result, anyone searching for your business will see these articles first, even if they were written years ago.

Google’s suggested related searches

The Google search engine provides search suggestions as users type, based on the most popular results on the topic. This can lead to undesirable suggestions, such as scandal-related terms—for example, a construction company being associated with “Charbonneau Commission.”

Social media

Most social media platforms allow businesses to build a community and gain visibility by interacting with users. This interaction also enables internet users to gather and discuss companies, whether positively or negatively. These discussions can then be indexed by search engines.

Negative reviews

Online consumer reviews, especially those on Google, TripAdvisor, and Yelp, are crucial for businesses. However, negative reviews sometimes appear, often false and written by unfair competitors. These reviews can damage your e-reputation and reduce your business opportunities.

Human resources

Human resources management has evolved significantly with the internet. Candidates now research companies thoroughly before submitting their résumés. It is essential to maintain a flawless e-reputation and showcase a welcoming and positive work environment to attract top talent.

Expertise Built on Experience

For us, the web is a strategic space that we analyze in depth and simplify to transform it into a powerful business growth lever. Being smart means identifying and seizing opportunities wherever they arise.

A Strategic Plan

To sustain your business growth

To provide you with a customized strategic plan, we analyze all sectors to assess your e-reputation, which includes: 4o

A precise action plan tailored to your needs

A detailed report on your situation will be presented to assess your e-reputation in each sector, along with recommendations to enhance your online presence. You will receive a clear roadmap outlining the necessary actions to achieve an outstanding e-reputation.

Personalized support

Following the strategic plan, we will provide support to implement the tools and practices needed to ensure that your e-reputation aligns with your goals and needs.

Guaranteed discretion

Our silence is golden

Managing your reputation is crucial, and when it comes to your e-reputation, it’s best to protect and strengthen it with the help of experts. However, the idea that your e-reputation can be “influenced” may reduce the average consumer’s trust in the information they find about you. That’s why our discretion in handling these matters is just as important as our results.

Non-disclosure of L’effet Futé

The entire L’effet Futé team works tirelessly to ensure the success of every project. You can rest assured that, whether managing your e-reputation or handling any other mandate, our team strictly adheres to our confidentiality code regarding the work carried out for you. In this regard, all our employees have signed non-disclosure agreements to protect our clients’ information.

Our secret achievements

We excel in e-reputation management; however, since our silence is golden and we strictly adhere to confidentiality regarding our work, you will never see company names or case studies on this subject. You’ll have to trust the strategic plan we present to you!