Advertising Newsletters
A proven strategy
Reach your Clientele
And achieve results!
- Creating contact lists that align with your targeting;
- Creating newsletter templates that reflect your brand image;
- Writing personalized content tailored to your personas;
- A/B testing to ensure the best results.
- Results analysis and adjustments as needed.
Having the right subject line
A good newsletter will have a clear subject line, and its design should align with the message you want to convey. It’s essential to keep the subject engaging and compelling. Additionally, it should be sent at the right time! We recommend planning a detailed schedule that outlines topics based on the optimal time of year for distribution.
Effective open rate
At its core, you want the highest possible open rate for your newsletters to maximize visibility. To achieve this, you need to fine-tune several factors. It’s crucial to have the right sending frequency, choose the best day of the week, and, most importantly, send it at the optimal time—all while ensuring the email subject line is compelling. Additionally, the relevance of past newsletters will also impact the open rate of future ones.
The Content
Your newsletter content must be relevant and address the needs and interests of your audience. It should be neither too long nor too short, allowing for easy skimming, as more and more people sort through emails this way. Additionally, your headlines must be engaging to encourage readers to open the newsletter and maintain their interest throughout.
Segment Your Database
Having a well-segmented database that accurately reflects your personas gives you a competitive edge, allowing for a targeted marketing approach when sending your newsletter. By defining personas, your content will be 100% tailored, ensuring the best possible customer experience, fostering loyalty, and maximizing ROI.
A Successful Call to Action
The newsletter must include at least one call to action, at a minimum, a link to your website. The click-through rate to your website is crucial, as it serves as a strong performance indicator for your newsletter. However, it’s also important to carefully choose the call to action to encourage readers and prompt them to take action.
The Right Template
The design of your newsletter template should entice your reader to open, read, and respond to the call to action. It is essential to create your own basic template to ensure it reflects your company’s identity, your audience, and the content you offer. After all, if your reader has chosen to open your newsletter, you must captivate them!
Landing page
The landing page on your website is the key element that will convert your visitors. If a visitor reaches this page, it means your newsletter has piqued their interest—now all that’s left is to strengthen your argument and finalize the transaction. Maintain a strong design and compelling content to maximize your results!
Types of newsletters
According to your needs
- Automated
- E-commerce
- Promotional
- Informative
Newsletter Subscription
For a Robust Database
The Canadian Anti-Spam Law (CASL)
To Stay Compliant
You have two years to send newsletters to a business contact with whom there has been a monetary transaction, whereas you have six months if there was only an inquiry without a financial exchange.
L’effet Futé helps you adjust your newsletters and client databases to comply with anti-spam laws while also managing the communication history of your contacts according to the prescribed timeframes.
Let’s Develop an Effective Strategy for Your Growth
Choose a Strategy That Builds Customer Loyalty and Increases Purchase Frequency!
