Smart Adaptation
Remarketing
Capture the attention of your visitors
Remarketing is a powerful strategy to re-engage visitors to your website who haven’t completed their conversion. By displaying your banner ads on other sites or social media, you have a new opportunity to capture the attention of your prospects and guide them toward a purchasing decision. This approach allows you to maximize conversion chances and strengthen your business growth.
Re-target your Clientele
Increase your conversion rate
The online purchasing decision is not always immediate. Many consumers prefer to explore several options before making a choice. Remarketing allows you to stay top of mind with your prospects by reconnecting them with your brand at the right moment.
To achieve this, several options are available to you:
Stay in touch with your visitors throughout their decision-making process, whether it’s for a quick purchase or a more thoughtful decision. For instance, you can plan a few days for an impulsive purchase like a meal from Benny & Co, or a few months for a longer buying process, such as contacting a mortgage broker.
You can also choose to retarget your visitors at a specific time that favors conversion. By understanding the lifecycle of your product, you can run targeted campaigns at the right moment. For example, when autumn approaches for pool closing services or in spring to promote summer day camps.
For e-commerce sites, we recommend retargeting with a special offer. The goal is to convince visitors who abandoned their cart to return and complete the transaction. Present enticing offers targeted at the products in their cart, such as free shipping, a discount for first-time purchases, and more.
Prepare your remarketing campaign by targeting users based on their interests. It’s possible to create a custom audience based on their online product searches. For example, an insurance broker could target their insurance ads to users who have searched for a new house or vehicle.
Offer complementary products or upgrades based on your customers’ previous purchases. Cross-selling and up-selling allow you to retarget customers to generate more sales. For example, offer capsules to customers who purchased a capsule coffee machine. You can also suggest a gift set containing one of the products they recently bought.
Identify new prospects with characteristics similar to your existing customers to expand your market. The internet, and especially social media, provides an effective way to reach a much broader audience of users who may appreciate your products and drive more conversions.
Choose the Right Platform
Adapt your remarketing strategy
Each platform offers distinct advantages for remarketing. Whether through Google Ads, Facebook, or Instagram, it’s essential to choose the right channel to effectively reach your audience.
By choosing a Display campaign on Google Ads, you can display your ads across a vast number of websites with large audiences, such as Météo Média and La Presse. It allows you to showcase static and animated banners in 12 different formats, depending on the ad placement.
Target previous visitors with ads tailored to their search history. Remarketing on Google Search allows you to refine your ad targeting. For example, you can choose to increase bids only for a specific group of users who have already interacted with your brand.
Remarketing on Facebook allows you to engage your prospects directly in their news feed with personalized ads. The opportunities for your brand are limitless! You can use various ad formats such as images, videos, stories, and many more.
Reconnect with your visitors on a dynamic visual platform, particularly effective for a mobile audience. You can even create an audience by targeting visitors who viewed a specific product page on your site in the last 30 days, then present that same product in their news feed.
Smartly Segment your Audience
Optimize your targeting for better results
Remarketing is often done by creating a single group for all visitors of a website. However, there is a smarter way to approach it.
Instead of targeting all visitors in the same way, segment your audience based on specific behaviors for more effective remarketing.
- Number of pages visited
- Specific pages viewed
- Time spent on your site in general
- Time spent on a specific page
- Specific actions taken on the site
- Number of visits made
- Days since the last visit
- Acquisition source (Google, Facebook, etc.)
- Demographic data (gender, age, interests)
By categorizing users based on specific behaviors, we can better target them to maximize conversion chances. Deliver targeted messages tailored to the unique behavior of each segment to maximize the impact of your campaigns.
A Smart Remarketing Strategy
For optimal results
Smart remarketing relies on refined targeting and continuous testing to improve results. Our strategists develop multiple hypotheses and conduct A/B tests to identify the most effective combinations of messaging, visuals, and ad formats. By constantly adjusting your campaigns, we maximize your return on investment and ensure the continuous growth of your business.
Expertise Based on Experience
For us, the web is a strategic space that we analyze in depth and simplify to make it a powerful tool for business development. Being smart means identifying and exploiting opportunities where they exist.
Let's Develop an Effective Strategy for your Growth
Target your visitors effectively to increase engagement and conversion!
