Marketing

Buyer Personas:
the marketing tool for digital success

Gone are the days when simply having a website gave us a privileged access to our customers. Those who had their own website could present their products and reach their targets without too many problems. Things have obviously changed, with 3 websites being created every second and over 1.85 billion websites worldwide. This means that we need to find a way to stand out from the crowd in order to reach our customers, and the best way to do this is to understand who they are by creating Buyer personas.

Buyer Personas:
the marketing tool for digital success
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Don’t miss the boat! 11 E-commerce trends to implement in [fute_year_shortcode]

We have long talked about the need for businesses to take the digital path. While large companies were quickly jumping on the bandwagon, many small and medium-sized companies hesitated, as investments were significant and profits were uncertain. Now we can say that organizations having taken the digital turn before the pandemic are in a better position today since they have a tool that allows them to continue their economic activities during confinements. Some have benefited from an increase in their sales while others have seen a smaller decrease compared to their competitors.

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