Stratégie Web

Gone are the days when simply having a website gave us a privileged access to our customers. Those who had their own website could present their products and reach their targets without too many problems. Things have obviously changed, with 3 websites being created every second and over 1.85 billion websites worldwide. This means that we need to find a way to stand out from the crowd in order to reach our customers, and the best way to do this is to understand who they are by creating Buyer personas.